When we moved to America in 2014, one of the things we noticed was that companies and people were very unequal. Companies seemed to be able to do a lot more than people, take significantly larger risks, have freer political speech, and, most importantly for us, have significantly easier access to capital.
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One of the things that corporations can do is raise money by selling shares on the promise these shares will go up in value due to a company's future work. We think this is a powerful model of fundraising, and we think there should be a way for people to access it, too.
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That's why we started Libermans Co - so that we could receive capital today in exchange for the work that we'll do over the next 30 years. In return, investors receive upside keyed to great people, not to the latest fad in high-risk investing.
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We opened Libermans Co, a Delaware corporation - with 25% of the company owned by each sibling. We then contracted some of the world's best lawyers and developed an agreement called the Founders Pledge. It guarantees the next 30 years of our entrepreneurial output to the company. We then started Product Science, our first venture under this model, and later, Humanism and Human.
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As per the Founder Pledge, our portion of the shares in these ventures belongs to Libermans Co.

We also like to invest in people and companies we find promising.

Quantum Biology Center is designed to be both a nexus for innovative research and a springboard for technological leaps in quantum biology. Central to the QBC's mission is the elevation of our parents’, Dr. Efim Liberman and Dr. Svetlana Minina’s, pioneering work, especially in areas like microtubule signal propagation and consciousness studies.

We're fond of this 2018 NYTimes piece on our work at Snapchat. This piece in The Information (paywall, but you get one article for free for signing up) explains a bit more about the concept of Libermans Co, and investing in people.